Matcha isn’t just a health fad here, it’s part of daily life—and it has been for centuries. From ancient tea ceremonies to modern ice cream shops, Japanese matcha shows up in ways that are cultural, creative, and endlessly tasty. So where do you go if you want the best matcha in Japan? 

Tokyo delivers chic cafés and sleek souvenirs, Shizuoka pours it fresh from the source, and Kyoto serves it with centuries of tradition. For anyone curious about matcha in Japan, this guide covers the places worth sipping, shopping, and stocking up.

We would like to introduce two non-alcoholic grape products from Yamanashi Prefecture, also known as sweet grape paradise to the Japanese locals. As someone involved in tourism marketing and nutritional research, I would like to recommend two products that are made with pride from experienced grape farmers, with no additives, that would make your tummy and health happy.

Plant, harvest and cook: getting hands-on with Japan's most ancient cuisine.