Expert Insight: Tourism Impact of China-Japan Diplomatic Relations
We are pleased to share that TokudAw was recently featured by NOS, the premier and most trusted news organization in the Netherlands. In a comprehensive cross-platform feature, our team provided expert commentary on the evolving diplomatic situation between China and Japan and its direct impact on the regional tourism industry.
The interview was featured across several NOS platforms on December 13, 2025:
Article: Detailed analysis on the shifting travel landscape (Read here)
Television: Featured segment on the NOS Journaal (Watch here)
Podcast/Radio: Deep-dive discussion on the NOS Radio 1 Journaal (Listen here)
Market Analysis: Resilience Through Diversification
During the feature, we analyzed the latest Japan National Tourism Organization (JNTO) data, highlighting a pivotal shift in the industry. While diplomatic headwinds have caused a notable slowdown in arrivals from mainland China, Japan’s tourism sector has remained resilient by leaning into a more diversified global base.
The latest year-to-date figures (January–November 2025) demonstrate the strength of these growing markets:
Country/Region Total Visitor Arrivals (Jan–Nov 2025)
South Korea 8,485,300
China 8,765,800
Taiwan 6,175,000
United States 3,036,000
Hong Kong 2,226,200
Thailand 1,059,100
Australia 937,100
The TokudAw Perspective: A Strategy of Inclusion
In the interview, we emphasized that market diversification is not just a defensive economic strategy, but a way to build a more robust and welcoming travel industry. By broadening our focus beyond a single dominant market, Japan can successfully mitigate geopolitical risks while fostering a deeper connection with global travelers.
At TokudAw, we embody this philosophy by primarily serving a wide-ranging international clientele mainly from the United States, Australia, Singapore, and Taiwan. Our approach is built on the belief that travel should be accessible to everyone, regardless of background or physical ability. To meet the needs of this diverse audience, we offer specialized products including:
Multi-generational Family Travel: Curated experiences designed to bridge the gap between young children and grandparents.
Corporate & Business Travel: Professional logistics and bespoke itineraries for the modern global organization.
Accessible & Inclusive Travel: A core commitment to ensuring that Japan’s wonders are available to travelers with varying accessibility needs.
Our Ongoing Commitment
As we navigate the complexities of global travel, TokudAw remains dedicated to the values that define our service:
Reliable Navigation: We prioritize safety, comfort, and meticulous detail. Our approach is professional, caring, and reassuring, ensuring our travelers feel supported at every step of their journey.
Cultural Authenticity: We bridge cultures with profound respect. We highlight the richness of Japan without relying on stereotypes, fostering true understanding and meaningful connections between our guests and local communities by bringing guests to regions out of the Top 5 most popular places visited by tourists in Japan.
Intentional Craftsmanship: Every journey is created with intention. We strive to listen deeply, solve problems creatively, and personalize experiences to reflect the uniqueness of each individual. We believe that every traveler is different; therefore, we offer complete flexibility - both during the planning phase and on the tour itself - to ensure your experience is truly your own.
By championing both market diversity and personalized care, we are dedicated to ensuring that Japan evolves into a truly inclusive destination, one that is thoughtfully adapted to meet the unique needs and perspectives of every traveler.
