In July 2025, TokudAw was featured in The Guardian, spotlighting our approach to immersive, slow luxury and private car travel throughout Japan.
Rather than simply moving between famous landmarks, our mission has always centered on creating space for the moments that truly stay with you:
“For those who seek meaning in every moment, TokudAw crafts journeys that awaken the senses and stir the soul.
It’s the golden shimmer of Tokyo’s skyline through glass rooftop, the scent of grilled chicken skewers drifting from a hidden alleyway eatery. It’s the gentle hum of tyres on a mountain road, the soft rustle of cedar leaves overhead.
It’s the rhythmic tap of a craftsman’s hands, shaping tradition with quiet devotion. It’s the warmth of miso soup shared in a countryside inn, the steam rising like memory itself. It’s the silky embrace of a private onsen under a sky scattered with stars.
It’s the joy of discovering hidden moments with locals — intimate, unscripted and found nowhere else in the world.
This is luxury private car travel with TokudAw — where you and your loved ones journey in your own sanctuary, creating memories that linger long after the road ends.
With every journey, TokudAw fosters understanding across cultures — building relationships that transcend borders and last for generations.”
Being recognized on a global stage like The Guardian reinforces our commitment to thoughtful exploration. Whether through remote mountain passes, private artisan workshops, or tranquil rural ryokans, our dedicated chauffeurs and guides continue to offer travelers a private sanctuary on wheels—connecting people, culture, and place with care.
We are deeply grateful to our guests, local partners, and community across Japan who make these unscripted journeys possible.
A snapshot of our feature in The Guardian. Our two co-founders Tokuda Kazuhisa and Aw Wanping posing in front of Japan Private Drivers - our in-house transportation fleet.
