Itinerary for Japow lovers to build bespoke high-performance gear with local Japanese artisans in Niigata and shred Japow with elite guides.

Embark on a captivating journey through Aomori, Iwate, and Yamagata, where each day unfolds like a winter fairy tale across snowy landscapes, historic castles, sailing through tranquil gorges, and playing with cute foxes.

A Tohoku region travel guide, with recommendations that bring you to Japan’s largest waterfall and stunning shrine, a peaceful village with a Samurai experience, magical natural scenes, and the recommended regional foods and an UNESCO recognized city to try the foods in.

Taste seafood freshly caught from the Sea of Japan and see the mountains of Hokuriku draped in the fiery colours of autumn.

The Hokuriku Region lies to the northwest of Tokyo along the Sea of Japan, backing on to the spectacular snow-capped peaks of the Japanese Alps. This is one of Japan's most celebrated locations for seafood and gourmet dining, with Kanazawa in particular considered one of the very best places to eat in all Japan. Its majestic mountain landscapes and beautiful historic sites make it one of Japan's most popular locations for seeing the autumn colours, as do the natural thermal waters of its hot spring towns like Kaga Onsen.