7 attractive places to explore beyond Tokyo, Kyoto and Osaka that are highly ranked by Japanese people
Take inspiration from the places Japanese people find most appealing, from historic port cities and mountain landscapes to island life and regional food cultures.
Every year, a survey is conducted of Japanese people that explores what makes various cities across Japan attractive. This year, several cities in Hokkaido ranked at the top, suggesting all the winter sports lovers who head to Hokkaido to enjoy the Japan snow may want to add a few extra days to explore several of Japan’s most attractive cities. Other destinations, such as Yokohama and Kobe offer alternatives to Tokyo and Kyoto, that help tourists to avoid the crowds in the popular tourist-circut.
1. Sapporo, Hokkaido: A northern city with room to explore
Ranked number 1 in 2026, Sapporo's appeal extends beyond its famous snow festival. Hokkaido's largest city combines urban life with access to mountains, forests, hot springs, and some of Japan's most celebrated regional food.
Spend time exploring local markets, sampling Hokkaido dairy products and seafood, or discovering the city's architecture and parks. Depending on the season, you can also plan excursions into the surrounding landscape.
Experiences in Sapporo to consider:
Explore Nijo Market and discover Hokkaido's seafood culture.
Learn about Hokkaido's Indigenous Ainu heritage through appropriate cultural institutions and experiences.
2. Hakodate, Hokkaido: History, harbor views, and seafood
Ranked second in 20206, Hakodate has long been celebrated for its attractive cityscape, coastal setting, and food culture. As one of Japan's early international trading ports, it also offers a fascinating perspective on the country's opening to international exchange.
Its historic districts, Western-influenced architecture, and waterfront create a different atmosphere from the large metropolitan centers.
Experiences in Hakodate to consider:
Walk through the historic Motomachi district.
Explore the unique star-shaped fortification of Goryokaku, a great spot for spring cherry blossoms.
Enjoy the nighttime panorama from Mount Hakodate, one of the top night time views in Japan.
3. Otaru, Hokkaido: Canal-side history and craft traditions
Ranked 3rd in 2026, right behind two other Hokkaido destinations, Otaru is known for its canal, historic commercial buildings, and glassmaking traditions. Its past as a trading and financial center remains visible in its architecture, while its coastal location gives the city a strong connection to seafood.
Experiences in Otaru to consider:
Learn about local glassmaking and browse artisan workshops.
Discover the city's music-box and craft traditions.
Stroll along the canal in the winter to enjoy lanterns made out of snow
4. Yokohama, Kanagawa: International influences and modern Japanese life
In 2026, this is the top destination outside Hokkaido, and the most attractive city on Japan’s main island of Honshu. The city's international port history has shaped its architecture, food culture, and neighborhoods. Modern waterfront developments sit alongside historic buildings, traditional shopping streets, and distinctive local communities.
Experiences to consider:
Visit the largest Chinatown in the world and explore the distinctive difference of Chinese and Japanese architecture
Visit the CupNoodles Museum to learn about the invention and development of instant ramen.
Visit the Sakeien gardens for an quiet Japanese garden with traditional architecture and possibly some matcha
5. Kanazawa, Ishikawa: Traditional arts and regional craftsmanship
Kanazawa, ranked the 6th most attractive city in 2024, is a compelling destination for travelers interested in Japanese arts, historic districts, and craft traditions. It is also known for outstanding seafood and one of the most beautiful gardens in Japan.
Experiences to consider:
Walk through one of the the historic Chaya districts known for traditional architecture and small cafes.
Visit Kenrokuen, one of Japan's most celebrated landscape gardens and enjoy matcha overlooking a serene lake.
Learn about gold-leaf craftsmanship, for which Kanazawa is particularly well known.
6. Ishigaki, Okinawa: Island culture and subtropical landscapes
Ishigaki, the 8th most attractive city in 2024, offers a very different perspective on Japan. Located in the Yaeyama Islands, it is known for subtropical scenery, coastal landscapes, marine environments, and the distinctive culture of Okinawa. The islands have their own histories, foodways, and cultural traditions unique from the other parts of Japan, therefore it makes a great destination to travel to in addition to other parts of Japan.
Experiences to consider:
Discover local Yaeyama food and regional specialties.
Learn about Ryukyuan and Yaeyama cultural heritage through local cultural institutions and guides.
Partake in animal conservation and research initiatives along with marine biologists
7. Kobe, Hyogo: A port city with a distinctive identity
Kobe is more than beef! In 2024, it was ranked the 9th most attractive city as it combines international influences, mountain scenery, a waterfront setting, and a well-known food culture. Its history as an international port helped shape its architecture and culinary traditions.
Experiences to consider:
Explore the Kitano district for historic foreign residences with a western flair.
Learn about sake production in the Nada district.
Visit the Kobe Observatory for one of the most famous night views in Japan with the mountains, ocean and city in view at once.
Let Tokudaw help you discover a different side of Japan
At Tokudaw, we believe that travel becomes more meaningful when it connects people with the places, traditions, and communities that make Japan distinctive.
Whether you're interested in regional food culture, traditional craftsmanship, educational experiences, seasonal landscapes, or a multi-day journey with private transportation, we can help you explore options beyond the standard tourist route.
Our approach is to shape a journey around your interests, travel needs, and the experiences you want to take home with you.
Ready to explore beyond Tokyo, Kyoto and Osaka?
Contact Tokudaw to start planning a Japan journey that introduces you to the places, people, and experiences you might otherwise miss.